Clients tend to be small to mid-sized businesses that do not need a full time VP or Director of MarComm, but need that functionality. They are companies that have the beginning of a brand, but need help in making messaging and look and feel consistent and professional.
Under a full-service retainer, I will act as your outsourced Marketing Director providing strategy and tactical execution to include (as needed):
- Message and Brand Development
- Employee Communications
- Media Relations
- Social Media Strategy and Content Development
- Marketing Collateral Writing
- Website Copy Development
- Project Management of Web and Print Design Projects*
- Advertising Strategy and Campaign Management
- Merger & Acquisition Communications Strategy
Most work is done virtual, but I am available for any in-office meetings (DC metro area). We can also arrange for a day to a day and a half of in office time weekly if that is needed. I typically participate in senior staff meetings (weekly or as needed) and/or quarterly management/all-hands meetings to get a full view of the business and truly become part of the team. The more I know about your business, the more I can help.
*I am not a designer. In fact, my kids color better than I do. Knowing this, I work with talented partners to provide design services. Their work is billed separately form my retainer. Preferred partners include:
I am also happy to work with an in house or contract designer of your choice.
PKC Consulting 